Hands-on guides to stay in control of your sending: deliverability, list compartmentalization and email sending governance.
Who can send, to which list, how often: three questions no sending tool handles. The category defined, the gaps documented, and the questions to ask.
No, on no plan. Subaccounts belong to Mailchimp Transactional, the old Mandrill, where no contact list can be stored. The three things that share the name.
No. The Author role builds without sending, but it needs Standard or Premium, and review comments vanish the moment the campaign goes out.
Five records, not a ticked box: date, exact wording, collection point, channel, identifier. What Mailchimp keeps, and what your own settings can erase.
Yes, and Mailchimp says so: two audiences, one person, two contacts paid for. Why it never dedupes across audiences, and how to measure your gap.
Mailchimp caps seats and audiences per plan: 1, 3, 5 or unlimited. The four multi-team setups, what each one really costs, and the ceiling each one hits.
Automated emails are 2% of sends but 30% of revenue. How to build a journey that retains without flooding your contacts, with the right frequency guardrails.
No: Mailchimp has an account-level send limit, not a per-contact cap. Why Send Time Optimization and journey delays aren't caps, and how to enforce a real one.
More email does not mean more revenue. 43% unsubscribe because a sender emails too often, and twice-weekly beat daily across 1.4 billion sends. Why capping protects the list that earns $36 to $45 per $1.
Email returns about $36 per $1, but that's a mean: retail hits 45:1, media 32:1. What profitable teams do differently, with 2026 data on automation, deliverability and measurement.
On a shared account, sender reputation is collective and one team's bad week costs everyone inbox placement. The pillar guide: authentication, complaints, hygiene, frequency.
What makes people click, 30 CTA wordings by goal, the mistakes to avoid, and why to measure by CTOR rather than open rate.
The 5 drivers behind opens, 40 subject line examples by type, and why open rate lies since Apple Mail Privacy Protection.
Owner, Admin, Manager, Author, Viewer: what each Mailchimp role allows, who can send, and why none can be scoped to specific audiences.
Consent, data retention, unsubscribe, shared access: the 2026 GDPR email marketing guide. In 2025, the CNIL sanctioned email prospecting 10 times.
Mailchimp has only 5 global roles and no cross-team frequency cap. Where its native controls stop, and how to compartmentalize audiences without migrating.
Mailchimp has only 5 account-wide user levels, with no per-audience scope. Here's why, and how to compartmentalize access by team.